La Prima dell’Alta Langa 2024 at the Teatro Regio of Turin

La Prima dell’Alta Langa 2024 will be held on Monday, 18th March, from 10 a.m. to 5.30 p.m., at the Teatro Regio of Turin, one of the largest theatres in Europe and most famous lyrical-symphonic institutions on the national scene, with which the Alta Langa Consortium formed a partnership since last summer.

The great tasting of Alta Langa wines currently on the market is reserved for an audience of professional operators: buyers, wine merchants, restaurateurs, professional sommeliers, distributors, barmen and journalists.

To access the event, it is necessary to register in the dedicated area of the Consortium

This is the sixth edition of the event, which over the years has moved to different locations united by beauty: the first two editions were held at the Castle of Grinzane Cavour, an edition in Milan, at Palazzo Serbelloni, and one in Turin, inside the Italdesign Museum where the iconic ‘Terra’ glass was presented. The most recent edition, in May 2023, was instead held inside the evocative Reggia di Venaria.

More than sixty producers of Alta Langa will be present at the great tasting at Teatro Regio, with more than 150 labels to be tasted; each counter will be assisted by a dedicated sommelier; two masterclasses (limited number, upon reservation) will accompany the public to deepen their understanding of the ageing potential of Piedmont’s Alte Bollicine.

It will also be possible to visit behind the scenes of the theatre accompanied by a guide.


This is the comment of Mariacristina Castelletta, president of the Consorzio Alta Langa:

“Year after year, edition after edition, the event of the Alta Langa Consortium grows and consolidates, as does our team: if in the first edition in 2018 the producers present at the event were 18, with about 40 labels for tasting, last year in Venaria we were 60 companies with 150 different wines. The Prima dell’Alta Langa confirms itself as an opportunity to taste a very wide selection of Alte Bollicine Piemontesi, meet the producers and fully come into contact with the spirit of a denomination that is undergoing significant development, in Italy and beyond”.

Event partners are:

Teatro Regio Torino – Consorzio per la tutela del formaggio Roccaverano dop – Consorzio di tutela e promozione del Crudo di Cuneo – Acqua S. Bernardo – Panificio Abrile – AIS Piemonte

Under the Patronage of

With the contribution of

Register for the event