The EARLY 1800s

incisioneThe first Italian classic method of sparkling wine was created in Piedmont. Way back at the beginning of the 19th century, the counts of Sambuy, influenced by their geographic and cultural proximity to France and its wines, began cultivating a few French grape varieties – primarily Pinot Noir – in Piedmont, to make sparkling wines similar to Champagne.


After completing his studies in oenology, in 1848 Carlo Gancia set out for Reims, intending to learn the secrets to the production of Champagne. Upon returning home, in 1850 he and his brother Edoardo launched a small-scale wine company in Chivasso near Turin. After a few years, they moved the plant to Canelli, where in 1865 produced an Italian Spumante using the same “champenoise” processing techniques.

The LATE 1800s

Convinced that the Piedmontese terroir was perfect for growing grapes for the production of spumante, Giovanni Boschiero and the F.lli Gancia company began to work and experiment, cultivating Pinot Noir mainly around Asti and Canelli, paving the way for numerous other local producers.

Traditional method processing, early ‘900 – Gancia Archive


The production of Spumante developed from the beginning of the 20th century thanks to the Houses of the time. They flanked their exports of Vermouth of Torino with the Piedmontese spumante Metodo Classico and have continued to produce it ever since with great success.

28th FEBRUARY 1990

The Piedmontese Spumante producers Cinzano, Contratto, Fontanafredda, Gancia, Martini&Rossi, Riccadonna and Vini Banfi (nicknamed “the seven sisters”) undertook a shared commitment to analysing the soils and cultivating Pinot Noir and Chardonnay for the production of Spumante wines in Piedmont.

Representatives of the spumante producers who first created the Spumante Metodo Classico in Piemonte Project

5th MARCH 1990

The “Spumante Metodo Classico in Piemonte Project” was officialised, with the presentation of the proposal to the Piedmontese Regional Councillor for Agriculture, Emilio Lombardi. The representatives and managers of the Experimental Institute for Viticulture, Antonio Calò and Lorenzo Corino, were also involved.


The need to make the “Spumante Project” independent from the “DOC Piemonte” emerged during a Regional Council meeting. The “Spumante Project” was to concern only a limited area of the provinces of Asti, Cuneo and Alessandria, for the cultivation of Pinot Noir and Chardonnay grapes for the production of the classic method Spumante, while the DOC Piemonte was to regard wines made with Pinot Blanc, Pinot Grigio, Pinot Noir and Chardonnay, cultivated in a larger area of the three provinces and produced using both the Martinotti (fermentation in sealed tanks) and classic methods.


The experimental vineyards became a reality: 21 estates were involved during the first year, covering a total area of approximately 20 hectares, with the planting of 80 thousand vine rootings (85% Pinot Noir, with 10 different clones, and 15% Chardonnay, with three clones).

21st MAY 1992

The “Spumante Project” was officially presented to the Industrial Union in Turin, in the presence of journalists, producers and the authorities.

4th JUNE 1993

The “Spumante Project” led to the foundation of “Tradizione Spumante”: the association was drawn up by the Notary Public Fabrizio Donotti in Alba and signed by Pier Filippo Cugnasco (Cinzano), Alberto Contratto (Giuseppe Contratto), Alessandro Abbruzzese (Fontanafredda), Vittorio Vallarino Gancia (Gancia), Giorgio Giusiana (Martini & Rossi), Ezio Cantù (Riccadonna) and Giuseppina Viglierchio (Vini Banfi).
The Chairpersons of “Tradizione Spumante” in the years were: Alberto Contratto, Giuseppina Viglierchio, Vittorio Vallarino Gancia, Gianfranco Caci and Lino Moncada, Giovanni Minetti, Giorgio Giusiana, Ottavio Riccadonna and Giulio Bava.
Meanwhile, a second vine planting session began, with the creation of a further 20 hectares of vineyards, which subsequently increased to 48 and eventually became 57 hectares.

Viticoltori dell'Alta Langa Docg
The first group of winegrowers who took part in the project, harvest 1995


The fruit of the first 18 hectares of experimental production was vinified. Another 20 hectares followed in 1995, rising to over 48 in 1996.


Work began on the drafting of a series of production regulations. Based on territorial and toponomastic research, the chosen name was “Alta Langa”.

Logo of the Historical Piedmontese Houses Association


“Tradizione Spumante” changed its name to “Case Storiche Piemontesi”. Shortly after, Barbero 1891 (Enrico Serafino) and Giulio Cocchi joined the group, taking the place of Contratto and Cinzano.

10th MAY 1999

The first toast with Alta Langa Spumante at the premises of the Comunità Montana, in Bossolasco: the procedure for acknowledgement of the Alta Langa appellation had already been launched, and this was the official debut of the new Piedmontese classic method sparkling wine.

15th JUNE 2001

The Alta Langa Consortium was set up in Asti: the consortium had 48 members, 41 winegrowers plus the first seven Spumante producers: Barbero 1891 (Enrico Serafino), Bersano & Riccadonna, Giulio Cocchi, Fontanafredda, Gancia, Martini & Rossi and Vigne Regali.

20th NOVEMBER 2001

The Regional Winegrowing Committee approved the application for the DOC and the application was forwarded to the National Committee for the Defence of the Origin of Wines.

23rd NOVEMBER 2002

The Italian Official Gazette published Decree 31.10.2002 of the Ministry of Agricultural and Forestry Policies, acknowledging the Alta Langa appellation: the wines of the Alta Langa project, which had been released as Piemonte DOC until that time, finally had their DOC.


Publication in collaboration with the Piedmont Region of the book “Alta Langa Metodo Classico – Storia di un progetto Piemontese”, written by Giancarlo Montaldo (Studio Montaldo), who was also responsible for all the historical research and data processing activities.

9th MARCH 2011

Alta Langa became a DOCG wine, (Controlled and Guaranteed Designation of Origin in English) the Italian highest wine quality classification, with acknowledgement backdated to the 2008 vintage.

The group of producers at La Prima dell’Alta Langa


It took place at the Grinzane Cavour Castle the 1st edition of “La Prima dell’Alta Langa” (The premiere of the Alta Langa): the event where all the Alta Langa Consortium producers present the new Alta Langa vintages.